MAIN ASPECTS OF SOCIAL MEDIA AND INSTAGRAM PAGES:
- Bio
- Photo layout/Theme
- Captions
- Hashtags
BIO
The first thing you read on an Instagram account it the biography. A bio gives a short and simple over view of what your page is about and has the impact to gain or lose your following. I believe a good biography consists of...
- Business/Page description
- Cute and quirky slogan/statement
- Contact details
- Hashtag for other taggers to use related to business/page
This instagram page belongs to Homespun Succulents. The initial overview that i get from this Instagram page is a professional business that has a very minimalistic vibe, sticking to a colour theme.
As for the bio Homespun Succulents includes;
- Location
- Web address
- What they offer
- Where to contact/Contact details
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This instagram page has overall ticked the main boxes regarding what a good instagram bio consists of although it could be done in a better and less cramped way. For example it says 'Kokedama Business' although it may be relevant, if you don't actually know what that means it is irrelevant to the bio. Another interesting factor is the use of having black 'X' emojis before each piece of information, this really catches your eye!
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This is the SucculentAdvice page. From the get go you can determine that this page is not a business page, it is more so a page showcasing a hobby as the bio clearly states that the person running the page is a 'Succulent Lover'.
The bio also states;
- Location
- Hashtag
- About the page
- Cute slogan or statement
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Again this Bio uses emojis in a different way. For example this has emojis that relate to each bit of information such as the Australian Flag as the page owner is based in Brisbane, Australia.
This instagram page belongs to CSG Succulents. The initial overview that i get from this Instagram page is that the bio has been thrown together without much thought. Ensuring that each piece of information is much more appealing and easier to read like the other two. The information in there in this bio, it just needs to be re-formatted. I would give this page a 4/10 compared to the others as the biography set out needs to be changed as does the information. In this case it could be re designed like this
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PHOTO LAYOUT/THEME
The photo layout/theme of an Instagram page is extremely important as it can make or break your Instagram account. A theme should be aesthetically pleasing, meaning it should be appealing and pretty to look at. For example the photos should be kept within the colour scheme and too similar of a photo shouldn't be posted within the same grid going across or downwards, as it will clash.
Throughout this Instagram page the theme and layout has stayed consistent as the designer has arranged the layout in a grid to create a balance throughout the colour scheme. Although the photos are all different with a variety of colours which tie in together, which makes the colour scheme attractive and eye catching to the viewer.
I believe that the Succulent City Instagram has avoided putting similar angled photos and objects in the photos close together to avoid them clashing an looking messy.
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The layout and theme in this section of the layout does not look as appealing as the colour are dull and the images don't flow as you can see in the next image. This would be fine if the colours stayed consistent with the greys and darker tones but it changes to brighter colours.
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Further down from the previous image the theme on the same Instagram page has changed in colour, becoming brighter which makes the viewer enticed in actually wanting to view the page. Also what is in the images looks nicer then the previous image.
CAPTIONS AND HASHTAGS
The captions and hashtags below an image are extremely important as they provide that bit of information that may be relevant to the image or completely different. Adding a hashtag onto your caption allows for a further exploration into the topic.
The caption on this image is very simple using appropriate upper and lower case lettering with emojis that fit the theme. At the end of this picture there is also a tag which could be giving credit to a fellow Instagram page which also helps brands and pages network.
This images caption is again very basic but through the use of uppercase lettering to exaggerate words such as 'MUST' draws attention to the words along with appropriate emojis. Another hashtag has been used in the caption. #cactus allows the viewer to further explore that hashtag and it also adds an extra bit of information and interactiveness to the caption.
